Home › Industries

Industries

Google review tool for UK roofers.

Customers ring roofers in a panic — water’s coming through the ceiling and they need someone today. Reviews after the fact reflect that stress. Ollie writes the reply; you approve from the next slates job.

The short versionRoofers cop a lot of cowboy-comparison reviews. Customers had bad past experiences and read every roofer through that lens. Ollie writes replies that build trust without sounding defensive — you approve from the next job on WhatsApp.

Why roofers carry the cowboy reputation problem

Every customer ringing you has a friend with a story about a roofer who took the deposit and disappeared. You’re competing on trust before you’ve even quoted. A review profile full of unanswered complaints — even unfair ones — confirms their fear and sends them to the next number on the list.

Most roofers ignore reviews because the bad ones are often from customers who never paid the final invoice or who blame the roof for water damage that came from somewhere else. Ignoring them, though, means the next prospect never sees your side.

What Ollie writes for roofers

Drafts handle the “cowboy” subtext without taking the bait. They explain the work that was done without making claims about other roofers, acknowledge the customer’s concern without conceding fault, and route invoice disputes to the proper process rather than airing them publicly.

Examples Ollie handles for roofers

Leak repair complaint, two stars

Review ★★★★★

"Had a leak repaired in April, water came back through in October during the first big rain. Total waste of money."

✓ Ollie drafts

Hi Steve, leaks coming back six months later usually point to a second entry point that wasn’t obvious in the dry months, but I can’t tell from the review alone. We guarantee our repair work, so if it’s the same spot leaking we’ll come back at no cost — give us a ring with your invoice and we’ll book a look. If it’s a different issue we’ll tell you that too and quote accordingly.

Full re-roof glowing review, five stars

Review ★★★★★

"Re-roofed our terrace, kept the place tidy through the worst of October, finished in nine days against a quoted twelve. Top job."

✓ Ollie drafts

Cheers Jon, glad the weather held off enough to crack on. Terraces are tighter than they look once you’re up there so finishing under twelve was a result on this one. Any issues at all in the next 20 years (insured guarantee) just give us a bell.

Insurance work dispute, one star

Review ★★★★

"Took on insurance work after storm damage, then the bill came in higher than the insurer would pay and they expected me to make up the difference. Cowboys."

✓ Ollie drafts

Hi Mark, insurance work is a tricky one because there’s usually a gap between what the insurer’s settled and what the actual work cost, and we should have been clearer with you about that before starting. Drop us a line directly and I’ll look at the file with you — we’d sooner find a way through this than have it sit on Google.

Built for businesses just like yours. See the waitlist on the homepage.

Join the waitlist →