Industries
Google review tool for UK independent opticians.
You’re competing with Specsavers on Google. The independent that replies looks like the personal service the chain can’t match. Ollie writes drafts; you approve between eye tests on WhatsApp.
Why independent opticians need this more than chains
The hardest reviews for opticians are prescription disputes — someone saying their new glasses make them feel dizzy or the prescription “doesn’t feel right.” You can’t admit a clinical error publicly, but you can’t dismiss the concern either.
What Ollie writes for opticians
Drafts handle prescription concerns by offering a free re-check without conceding the original test was wrong. They handle frame pricing complaints by explaining the lens/frame split without sounding like a sales pitch. For glowing reviews they double down on the personal-service angle the chains can’t copy.
Examples Ollie handles for opticians
Prescription dispute, two stars
"New varifocals making me feel sick for over a week now. Either the prescription’s wrong or these aren’t the right lenses for me."
Hi Carol, varifocal adaptation typically takes 1-2 weeks but a week of nausea isn’t just adaptation and we’d like to check the prescription and the lens centring before we say more. Please come in any time this week — free of charge — and we’ll have a proper look. Ask for the optometrist at the desk.
Glowing kids glasses review, five stars
"Took my 6-year-old in dreading it. The optometrist had her laughing within five minutes and the frames team let her pick three pairs to try without rushing. Brilliant with kids."
Thank you for taking the time, Naomi — six-year-olds are a tricky audience and the team take real pride in getting it right. So glad she had a good experience. See you for the next test.
Frame pricing complaint, two stars
"£280 for a pair of frames I’ve since seen online for £85. Massive markup, won’t be back."
Hi Paul, the figure on the invoice usually includes the lenses, the coatings and the dispensing time rather than just the frame itself — online prices tend to be frame-only with lenses added afterwards. If we didn’t break that down clearly enough at the time, that’s on us. Pop in and we’ll go through it properly.
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