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Templates

Google review reply templates.

Grab a template, swap in your details, and reply in under a minute. Just remember to personalise it so it sounds like you.

In shortSwap the [bracketed] bits for your own details. Use these as a starting point, then change a few words so it sounds like you rather than a template.

Google review reply templates you can copy

The best review templates are starting points, not scripts. Personalise the name and the specific detail every time — a reply that's obviously templated does more harm than no reply at all.

Five-star review template

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Thank you so much, [name] — this really made our day. We always try to [thing you do well], so it's brilliant to hear it showed. We'd love to welcome you back any time!

Positive review with no comment

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Thanks for the five stars, [name]! We really appreciate you taking a moment. If there's ever anything we can do to make your next visit even better, just say the word.

Negative review template

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Hi [name], I'm sorry your experience fell short — that's not what we want for anyone. I'd genuinely like to put it right, so please drop us a message at [contact] and we'll sort it. Thank you for the honest feedback.

Neutral / three-star template

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Thanks for the feedback, [name]. We're glad some of it worked for you, and we'd love to know what would have made it a five-star visit — it genuinely helps us improve. Do get in touch any time.

Suspected fake review template

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Hi [name], thanks for getting in touch. We don't seem to have a record of your visit — we'd really like to understand what happened, so please contact us directly at [contact]. We take all feedback seriously.

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