Industries
Google review tool for UK estate agents.
One vendor whose sale fell through can sink three months of instructions. Ollie drafts the reply your compliance team would sign off — branch manager approves on WhatsApp from a viewing.
Why high-street agents need replies more than anyone
The online-only competitors don’t have your problem because they don’t have your trust signal. You do. Letting it rot is leaving instructions on the table.
The reply problem agents recognise
Vendor reviews land specific — they name the negotiator, the asking price, the buyer that pulled out. Replying badly is worse than not replying: a defensive tone reads as guilt, a generic tone reads as not caring, and a single careless word can drift into Property Ombudsman territory. Most agents end up paralysed and saying nothing.
Ollie’s drafts are written knowing this. They never confirm a vendor was a client, never reference specific transactions, never make claims about why a sale fell through. They acknowledge the experience and move the detail offline. Compliance-grade, as standard.
What Ollie writes for an agent
Vendor whose sale fell through, two stars
"Marketed the house for four months at the price they recommended and got nowhere. Eventually had to drop it twice. Felt completely unsupported once the listing was up."
Hi Helen, I’m sorry the experience left you feeling unsupported — that’s feedback we take seriously regardless of how the marketing period played out. There’s a lot of moving parts in a sale that I’d rather not get into publicly, but I’d genuinely like to understand it from your side. Drop us a line at the branch and ask for the manager.
Smooth completion, five stars
"Sold within three weeks of listing, the team kept us informed every step, completion was painless. Couldn’t have asked for better."
Thank you, Marcus — really kind of you to say. Three weeks isn’t typical, so credit to you for being decisive on viewings as well. We’ll let the team know you took the time to write this; it lands well after a busy run.
Landlord complaint about deposit dispute, one star
"Tenant left the property in a state and the agent took the tenant’s side. Refused to release the full deposit."
Hi David, deposit disputes follow a process set by the deposit scheme and we’re bound to apply it regardless of which side is asking. I can’t comment publicly on a specific tenancy, but if you’d like to talk through how that process worked in your case, please come into the branch and ask for me by name.
Questions agency principals ask
Does this expose us to Property Ombudsman complaints?
Drafts are written to avoid the standard triggers — they don’t identify clients, confirm transactions, or make accusations. You approve every reply before it’s posted, so any line you’re uncomfortable with gets adjusted or pulled.
Can different branches get different tone?
Yes. Each branch can have its own draft style — Mayfair tone is not Mansfield tone. Ollie learns each branch’s house style separately.
Who in the branch approves?
You decide. Most firms set up the branch manager plus one negotiator. Either can approve from their phone between viewings.
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