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Google review tool for UK dental practices.

GDC rules mean every public reply needs to protect patient confidentiality and never confirm treatment specifics. Ollie’s drafts are built for that — practice manager approves on WhatsApp between patients.

The short versionDental reviews need replies that never confirm engagement, never reference specific treatments, and never criticise patients publicly. Ollie writes drafts built around GDC standards — approved by the principal or practice manager on WhatsApp.

Why dental practices have a unique reply problem

You can’t even confirm someone is a patient in a public reply without breaching GDC confidentiality guidance. Which means most dental practices either reply with bland, generic copy that lands worse than no reply, or skip replying entirely — leaving a profile of unanswered grievances that prospective patients read before booking.

The other constraint: anxious patients. Many dental reviews come from people who were nervous before they came in and processed the experience emotionally. Replies need to acknowledge that without infantilising them.

What Ollie writes for dental practices

Drafts never confirm a reviewer is a patient. They acknowledge the experience described without referencing the treatment. They never make claims about NHS waiting lists, never criticise other practices, and route specific concerns to the formal complaints process.

Examples Ollie handles for practices

Pricing complaint on private work, two stars

Review ★★★★★

"Quoted £4,200 for a single implant. Came in for a check-up and felt like I was being upsold. Ridiculous prices."

✓ Ollie drafts

Thank you for taking the time to share this. Private implant treatment involves multiple stages and the quoted figure reflects the full course of work rather than a single appointment, but we appreciate that may not have been explained clearly at the consultation. We’d welcome the opportunity to discuss it through the proper channel — please contact the practice manager directly.

Glowing review on Invisalign, five stars

Review ★★★★★

"Two years of Invisalign and the result is amazing. The team made the whole process easy and the clinical care was excellent throughout."

✓ Ollie drafts

Thank you for taking the time to leave such a generous review. Long courses of treatment depend a great deal on patient commitment as well as clinical care, so we’re glad to read this. We wish you well.

NHS waiting list complaint, one star

Review ★★★★

"Joined the NHS waiting list two years ago and still not been seen. Useless practice."

✓ Ollie drafts

Thank you for raising this. NHS waiting times reflect national capacity rather than individual practice decisions and we understand the frustration that causes. The practice manager would be glad to discuss your specific position on the list privately — please contact us through the website.

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