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Google review tool for UK builders.

Build projects run months, not minutes. By the time the review lands, the client’s either over the moon or convinced you ruined their summer. Ollie writes the reply; you approve from the site between jobs.

The short versionBuilder reviews are long and detailed — clients have lived with you in their house for three months. Ollie writes replies that handle overruns, snagging and budget creep without admitting liability for variations. Site manager approves on WhatsApp.

Why builders have the most emotional reviews of any trade

Your client has had you, your lads and your dust in their house for three months. By the time they sit down to write a review, they’ve formed strong opinions about everything — your communication, your timekeeping, your foreman, the way the kitchen finally turned out. Replies need to match that emotional register without being defensive.

Most builders we’ve spoken to either never reply or write a quick “Thanks for choosing us” that lands hollow after the client’s written 400 words about their loft. Doing it properly means actually reading the review and responding to the specific points — which most builders don’t have time for.

What Ollie writes for builders

Drafts handle the long-form review properly. They acknowledge specific points — the patio overrun, the bathroom snag, the lad who tidied up every night — without admitting liability for variations the client may have requested mid-project. They never reference final payment or retention sums publicly.

Examples Ollie handles for building firms

Extension overrun, two stars

Review ★★★★★

"Quoted ten weeks for the rear extension, ended up taking sixteen. Communication dropped off after week six. Won’t use again."

✓ Ollie drafts

Hi Tom, sixteen for a ten is too far over and the communication side of that is on us — once we’re past the original date we should be ringing weekly, not the other way round. There’s usually a story behind the delay on a build that size (material lead times, the inspector, weather), but none of that excuses going quiet. Drop me a line direct and I’ll take you through it properly.

Glowing kitchen extension, five stars

Review ★★★★★

"Single-storey kitchen extension, twelve weeks start to finish. Lads were spot on every day, dust kept down, mess minimal. The site manager actually picked up the phone."

✓ Ollie drafts

Thanks for taking the time, Sophie. Twelve weeks for that build was achievable because you were decisive on every spec call we threw at you — that’s genuinely the difference between an on-time finish and a six-month saga. Glad to have done it. Enjoy the space!

Snagging complaint, two stars

Review ★★★★★

"Five months after completion and still chasing them on snags. Three trips back already and the bathroom door still doesn’t close right."

✓ Ollie drafts

Hi Daniel, five months in is too long to still be on the original snag list — that’s on us to bring to a close. I’d like to send a different chippy out to look at the door properly rather than have the same lad try again. Drop us a message with a couple of dates that work and we’ll book it in.

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