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Google review tool for UK accountancy practices.
ICAEW conduct rules mean a public reply can’t confirm engagement, reference HMRC, or claim outcomes. Ollie’s drafts are built for that — partner approves on WhatsApp between client meetings.
Why practices end up not replying at all
A practice with replies looks engaged with the work. A practice with twelve unanswered five-star reviews looks like one where the senior partners don’t come into the office. Both perceptions are wrong, but only the second is yours to fix.
How Ollie is written for practices
Drafts never confirm engagement. They never name fees, never reference HMRC, never claim outcomes. They acknowledge the reviewer’s experience in general terms and offer to continue the conversation privately. They’re also written with PII in mind — they don’t identify staff publicly unless the reviewer already did.
The partner reviews each draft on WhatsApp between client meetings. Most take less than ten seconds.
Examples Ollie drafts for accountants
Glowing review of a recent personal tax return
"Brilliant work on my self-assessment — turned it around in 48 hours and saved me £600 I didn’t know I could claim. Would recommend to anyone."
Thanks for the kind words. We’re glad the experience landed well — getting the small details right is where the value usually is, particularly at this time of year. We appreciate you taking the time to write this.
Complaint about communication, two stars
"Took three weeks to come back to my email about the accounts. For what they charge I expected more."
Thank you for the feedback. Communication standards matter to us and three weeks isn’t a turnaround we’d be happy with. We’d like to understand the specifics — please email the office and ask for the managing partner directly.
Complaint mentioning HMRC, one star
"HMRC investigation triggered because of an error on my VAT return. They didn’t catch it."
Thank you for raising this. There are a number of factors involved in matters like the one you describe and we wouldn’t be able to comment on any specific engagement publicly. If you’d like to discuss it through the proper channel, please contact the office and we’ll be in touch.
Questions managing partners ask
Does this risk an ICAEW or ACCA complaint?
The drafts are written to avoid standard triggers — no confirmation of engagement, no fee references, no tax claims. You approve every reply, and you can also have a second partner in the WhatsApp chat for any reply that warrants a second pair of eyes.
Can we exclude HMRC, fee or tax references entirely?
Yes. The drafts are bound to a never-mention list — anything in the no-fly zone is paraphrased into a general acknowledgement.
Who in the practice should approve?
Most firms set up the managing partner plus one senior associate. WhatsApp approval from either is fine.
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